In recent years, the China textile industry is shifting domestically from being not only the leading manufacturing center, but a large consumption market as well. Not only is the government encouraging the use of bio-renewable materials, but consumers are demanding it as well. DuPont™ Sorona® is helping to create better-performing, sustainable textiles that are gentler on the planet.
Working with Shishi Haixing and K-Boxing Men’s Wear, a leading clothing brand in China, DuPont helped to ensure that sustainability was promoted in apparel without sacrificing design or performance. In the Shishi Haixing Spinner Factory, General Manager Zhang Lianjing explains how, unlike traditional chemical fiber production that involves petroleum refining and synthesis, DuPont™ Sorona® is produced using biotechnological methods, meeting the market’s demand for more sustainable products.
Through their co-branding initiative with DuPont, K-Boxing has become a source of sustainable clothing in that marketplace, with differentiated products. As designer Huang Lizhong states, DuPont™ Sorona® is very versatile, and enables him to meet the growing demand of Chinese consumers while reducing costs to the environment. A perfect fit.