Soy Enables Healthy On-The-Go Breakfast

DuPont partnered with Sanitarium, a health food company, to create a healthy breakfast on-the-go option for those with busy, active lifestyles.

A recent poll has found that 1 in 4 people regularly skip their breakfast - these busy lifestyles mean that the need has arisen for a healthy breakfast on-the-go to improve eating habits.  To help Australians get a healthy start to their day, DuPont has collaborated with Sanitarium to create a convenient, nutritous breakfast option for those with busy, active lifestyles.

We follow a day in the life of a young busy nurse, who inspite of spending her time looking after others, rarely finds enough time to look after herself  With a demanding job, she relies on Up&Go to give her a nutritional breakfast option during her work commute.

Sanitarium explains how they needed to ensure the product would be nutritous, convenient, as well as good tasting and how they turned to long-time partner, DuPont, for the perfect protein.  High-quality DuPont soy protein provides the right nutrition for their beverage, offering Australians a healthy alternative to skipping breakfast.

COLLABORATORS

DuPont

Sanitarium

  • Challenge: Food
  • Industry: Food & Beverage
  • Location: Sydney, Australia