Innovative vacuum-packaging that reduces food waste by keeping meat looking and staying fresh longer took top honors in DuPont Awards for Packaging Innovation. Retail packaging that boosts shelf appeal, a robust packaging recycling project and modular industrial packaging that cuts waste and cost captured gold honors.
Several leading brands – Heinz, Kraft, Pepperidge Farm, Cadbury and Unilever – also took home diamond, gold or silver awards in the 24th DuPont Awards for Packaging Innovation, the industry's longest-running, global, independently judged celebration of innovation and collaboration throughout the value chain.
The 2012 diamond winner exemplifies the role packaging plays in helping to feed a growing population around the world.
“FreshCase® packaging technology for meat, selected by the Jurors as this year's diamond winner, addresses the important effort to help ensure food maintains its nutritional value and freshness,” said William J. Harvey, president of DuPont Packaging & Industrial Polymers. “In the face of a growing population with limited resources, food waste from spoilage must be greatly reduced, and innovative packaging solutions will play a critical role in that story.”
An expert panel evaluated 200 entries from 21 countries and awarded one diamond winner, five gold winners and 10 silver winners based on "excellence" in one, two or all three categories: Innovation, Sustainability and Cost/Waste Reduction.
Diamond & Special Award for ‘Food Security’ Winner
Excellence in Innovation, Cost/Waste Reduction and Sustainability
New Meat-Packaging Technology Keeps Meat Fresher Longer to Reduce Food Waste - FreshCase® Packaging for Fresh Red Meats by Curwood, Inc. – A Bemis Division - USA
FreshCase® packaging is the first-ever, vacuum package for red meat that maintains the meat’s appetizing color through a found-in-nature proprietary additive in the contact layer of the barrier package. Traditional vacuum-packaged meat is “purple,” deemed distasteful by many consumers who equate color with freshness. FreshCase® packaging also extends shelf life 10 times longer than store-wrapped meat. The combination of longer shelf life and more appetizing appearance promises to both reduce food waste and increase the availability of proteins in areas further away from food sources.
As an alternative for modified atmosphere (MAP) master packs and packages using EPS/PVC resin technology that dominate the case-ready meat segment, FreshCase® enables 75% less markdowns/waste than store-wrapped meats, less landfill waste and reduces packaging materials up to 75%, compared to other case-ready formats, thereby improving sustainability.