Winners Tap Purposeful, Instinctive Design to Engage Consumers
The 2015 DuPont Awards for Packaging Innovation will be remembered as the year of design as 77 percent of the winners are being honored for design excellence in enhancing the users’ experience.
“This year’s winners stand out as leaders in packaging innovation,” said William J. Harvey, president, DuPont Packaging & Industrial Polymers. “They exemplify how collaboration, innovation and packaging excellence converge to generate game-changing solutions that positively impact our lives.”
The DuPont Awards for Packaging Innovation is the industry’s longest-running, global, independently judged celebration of innovation and collaboration throughout the value chain. An independent panel of packaging experts evaluated nearly 140 entries from more than 25 countries and last night awarded one diamond winner, five gold winners and seven silver winners based on "excellence" in one, two or all three categories: technological advancement, responsible packaging and enhanced user experience.
“The winners demonstrated the power of integrating precision engineering, design and technology in a way that brings multi-sensorial yet functional packaging to delight consumers,” according to Yasmin Siddiqi, DuPont Packaging Awards program leader.
“The novelty this year lies in the fact that we saw packaging designs that added intuitive functionality in a way that was both simple and meaningful for the user,” said David Luttenberger, CPP, global packaging director, Mintel Group, Ltd., USA and lead judge. “There’s frequently a lot of technology behind seemingly simple designs, but when you can design packaging in a way that resolves an issue and is intuitive to use, that’s value.”