Spirit of Collaboration, Responsibility and Dedication to Consumer Reign Over Packaging Innovation
WILMINGTON, Del., June 21, 2016 – Today’s top packaging innovations reflect a deep spirit of collaboration among stakeholders, a profound sense of responsibility, and a persistent responsiveness to the needs of consumers, as reported by industry leaders gathered as judges for the 28th DuPont Awards for Packaging Innovation. Asked to share what surprised them most during the awards process, the judges’ candid responses were captured in a video released today as part five of a video series on trends in packaging.
“What surprised me most about this year’s entries is the continued focus on the consumer,” said Lead Judge David Luttenberger, CPP, global packaging director for the Mintel Group. “While graphics and shelf appeal are always important, we’re really seeing converters and brands come together to really focus on those solutions-based, functional, hard-working elements of packaging.”
The influence of the millennial lifestyle on design was apparent to Amazon’s Senior Manager of Supply Chain Packaging Suzanne Fisher who said, “A few of the things that they love … is the ease of convenience. They want to make sure they can be on the go with their package.”
Collaboration amongst innovators struck Marianne Klimchuk, associate chairperson, Fashion Institute of Technology: “…the piece that surprised me in a really positive way was how many submissions gave credit to their collaborators … that they really worked as a team with other stakeholders in the development.” That spirit of generosity and reaching out to a variety of stakeholders also was noted by Sanjay Ghoshal, senior director and global head, Packaging, Dr. Reddy's Laboratories Ltd.: “…the one thing that really has struck me is the effort to create value across the supply chain instead of staying with either the brand owner or the consumer or the distributor.”
The DuPont Awards for Packaging Innovation is the industry’s longest running, global, independently judged celebration of innovation and collaboration throughout the value chain and is recognized globally as the leading packaging awards program. The international competition honors innovations in packaging design, materials, technology and processes.
The independent panel of packaging experts from across the globe evaluated nearly 200 entries from more than 25 countries, selecting a total of 22 winners. Previously released videos in the series feature the judges’ discussions of: (1) the latest trends in packaging design; (2) the biggest challenges facing the industry; (3) the global challenges that can be addressed by packaging innovation; and (4) how lifecycle sustainability is central to today’s packaging design.
The DuPont Awards for Packaging Innovation’s Diamond Award recognizes one entry which truly excels in all three categories: technological advancement, responsible packaging and enhanced user experience. The newly inaugurated Diamond Finalist award, given to six companies, acknowledges the growing number of packaging innovations that excel in all three categories. As a result of ground-breaking, cutting-edge excellence in the packaging marketplace, judges awarded a new Leadership in Innovation Award. The judges awarded five gold winners and nine silver winners based on “excellence” in one or two categories. Learn more about the awards by following DuPont Packaging on Twitter, LinkedIn and YouTube.
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