Retail Shop Design in the Superbrands Department at Selfridges

Selfridges uses Zodiaq® quartz surface to create a functional retail design shop
Selfridges uses Zodiaq® quartz surface to create a functional retail design shop

The Superbrands Department at Selfridges, London, England

David Adjaye, Architect

Selfridges Retail Shop Design

High-end retail shop design and experience that is beautiful and durable.

Added Depth at Selfridges

With distinctive crystals and an extensive color palette, Zodiaq® quartz surfaces provide added depth and reflective qualities

The Superbrand's Department at Selfridges

Stylish Zodiaq® quartz surfaces offer consistent, intense color and high-gloss luster.

ISSUES

  • Creating a high-end designer retail experience within the existing flagship Selfridges department store.
  • Choosing beautiful, durable materials that will meet precise aesthetic and architectural requirements of creating an indoor urban marketplace.
  • Designing a functional space in a high-traffic environment while satisfying the tastes of sophisticated shoppers.


CHALLENGES

  • Selecting versatile materials that could be used on the floors, walls and ceiling to create a dramatic tunnel entranceway.
  • Choosing surfaces that offer vibrant colors, unique textures and finishes.
  • Finding durable, practical design elements that provide the luxury and style necessary for a fashion-forward environment.


SOLUTIONS

  • A blend of exceptional strength and brilliant visual attributes, DuPont™ Zodiaq® quartz surface met the extreme design specifications of a high-fashion, high-traffic tunnel and walkway.
  • Stylish Zodiaq® offered consistent, intense color and high-gloss luster—while its natural quartz crystals added radiance and light play.
  • Versatile Zodiaq® surfaces captured the attention of upscale customers by creating a vivid, dynamic red entryway—covering the walls, floor and ceiling—of this unique urban market environment




BENEFITS

  • With distinctive crystals and an extensive color palette, Zodiaq® provides added depth and reflective qualities enhancing most any high-impact design.
  • Zodiaq® resists chips, cracks, scratches and stains and requires no sealants or treatments, offering durability in high-traffic areas as well as low maintenance.
  • Zodiaq® is versatile and unique. It can be used as flooring, wall cladding and ceilings, among many other applications, and complements a variety of other design materials.

NO PURCHASE NECESSARY. Must be 21+ and a resident of the 50 US (including DC) and Ontario, Manitoba, Saskatchewan, Alberta and British Columbia. Void where prohibited. Ends 12/2/14. For Official Rules, click here.