Sony Store Implements Retail Store Design Ideas

The Sony store used Corian® solid surface to implement retail store design ideas
The Sony store used Corian® solid surface to implement retail store design ideas.


James Mansour, Project Director, Mansour Design


Sony Created Brand Leadership
Corian® solid surface was used to redesign flagship stores to reflect Sony’s brand leadership in design and technology.


Sony Design Elements
Developed store elements that would be stylish, visually- stimulating and durable.


Retail Design Ideas
Unique, “high-touch” interactive fixtures that create a modern and inviting retail experience.


Corian® Solid Surface Material Flexibility
Creating customised surfaces with textural variety and depth.

ISSUES

  • Redesigning flagship stores to reflect Sony’s brand leadership in design and technology
  • Needed unique, “high-touch” interactive fixtures that create a modern and inviting retail experience
  • Existing fixtures required consistent replacement due to wear and tear

CHALLENGES

  • Developing store elements that would be stylish, visually-stimulating and durable
  • Finding surface materials that enhanced presentation of Sony products while encouraging interaction
  • Creating customised surfaces with textural variety and depth

SOLUTIONS

  • DuPont™ Corian® solid surface provided a high-end, distinctive look that’s durable and renewable
  • Thermo-forming process allowed for organic, aerodynamic designs
  • The warmth of Corian® surfaces encouraged visitors to interact

BENEFITS

  • Corian® versatility allows endless coordinated surfaces with thermoforming, texturing, backlighting and curving

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