2013 DuPont™ Corian® and Zodiaq® New Color Introductions Draw Inspiration from Today’s Changing World and People’s Desire for Reassurance, Honesty and Authenticity

Contacts:
  • Jewel Jones
    Ogilvy
    202-729-4224

NEW YORK, NY. January 16, 2013 – The colors of DuPont™ Corian® solid surfaces and DuPont™ Zodiaq® quartz surfaces introduced for 2013 and beyond illustrate the most inspiring regional and global design and color trends and collectively tell the story of how consumers of design are seeking authenticity and integrity in an ever-changing and sometimes polarizing world.

The nine newest members of the Corian® collection and the three new colors of Zodiaq® fall into three main color trends which were identified on behalf of DuPont Building Innovations, makers of Corian®, by London-based Global Color Research™.  The three trends named Raw, Interference, and Solidify reveal there is much to discover as we seek reassurance from the world and subtle luxuries that are welcoming and beautiful.  

“As we developed these new colors, our priority was to help architects and designers understand what their customers will be looking for today and in the years to come,” said Elizabeth J. Lawson, strategic project manager - DuPont Building Innovations.  “We’re rigorous in our pursuit of bringing the most powerful and inspiring trends to life for the commercial and residential marketplaces.”

The Corian® Trends: RAW

Raw represents honest luxury, and the fresh hues that follow this trend embody comfort in a down-to-earth aesthetic that offers a respite from daily realities.  Here, organic, yet polished effects are blended to celebrate the natural world and emulate plant materials and other natural fibers that are encased in transparency. 

In the Corian® colors Whipped Cream and Seafoam, soft wheat, butters, lush and heritage greens are highlighted with optic tinted whites, metallic and pearl effects that echo natural surroundings. Colors work together in gradients, reflecting nature’s variation, offering a retreat into the woods, an escape into the environment.

The Corian® Trends: INTERFERENCE

Interference explores the lure of semi-precious stones, with a feeling of sparkle and glamour, yet with an understated opulence that conveys mystical and organic luxury.  Bronze is a key metallic shade and when juxtaposed with subtle finishes and earthy textures, reflects the warm tints of raw sienna and terra cotta.   

In the Corian® colors Pebble and Desert, rich warm browns that lend an aura of comfort to our surroundings are given a subtle shimmer and color variation. Rose marbles, granites with mica, copper and gold flakes are suspended in a semi-transparent focus. 

The Corian® Trends: SOLIDIFY

Solidify was inspired by global climatic changes and how our high-tension atmosphere can create crystallized and frosted solids.  The cool tones of this trend are misted and sensorial, as melded metal and mirrored flecks are set within frosted solids for depth and dimension.  The surfaces are fractured and scattered fragments are fused, creating delicate and ethereal patterns that bring a softly opulent edge to these hard surfaces.   

In the Corian® colors Deep Sea and Luna White, Stardust and Mineral, the smokiest of lilacs and blues allow space to focus after the dust has settled, bringing sophisticated aesthetics to the forefront.  Shadowy ripples with subtle movement enrich the inherent authenticity of Corian®.

2013+ DuPont™ Corian® Solid Surface Colors:

COLOR

DESCRIPTION

Whipped Cream

Light sliver micas accent rich and creamy veining 

Seafoam

Frosted and froth textures accent tonal veining and a natural white color

Pebble

Large soft brown and pearl flecks are suspended in richly textured micas

Desert

Richly textured micas complement soft browns and shimmering veining  

Deep Sea

Dramatic ripples of ethereal blues and frosted grays are married with silver micas

Luna White

Lightweight ripples infuse and meld with ice white 

Stardust

Smoked gray mica fuses with tinted pearl and soft blue scattered flecks

Mineral

Large scattered flecks of ethereal blues and frosted grays swim in a sea of silver micas 

Silver Gray

Frozen and ice-like cool grey is solid and opaque in surface 

 

DuPont worked with global trend experts and architects and designers from around the world to bring the 2013 aesthetics to market.  From concept to customer, DuPont Building Innovations conducted extensive research and design to create an optimal, high performing palette that can be applied to a multitude of design situations.

“The new colors express our passion for integrity and demonstrate why we’ve earned a track record of quality, durability and design leadership globally,” said Lawson.

In addition to the nine Corian® colors, three new colors of DuPont™ Zodiaq® Quartz Surfaces have been brought to market.  The new colors Coarse Marfil, Coarse Carrara and Snow Flurry further reinforce the 2013+ aesthetic trends and will help create subtle, yet luxurious environments for both commercial and residential settings. The entire DuPont™ Zodiaq® product line ranges in price from approximately $50 - $125 per square-foot installed and carries a 10-year residential installed transferable limited warranty from DuPont. Pricing varies on complexity, color and project location.

2013+ DuPont™ Zodiaq® Quartz Surface Colors:

COLOR

DESCRIPTION

Snow Flurry 

Delicate and intricate flecks combine with frosted whites and grays

Coarse Carrara

Frosted grays transcend into bright white color with beautiful scattered veining 

Coarse Marfil 

Organic effect veining is amalgamated with light cream and coffee tones

 

DuPont™ Corian® is nonporous and with proper cleaning does not promote the growth of mold, mildew or bacteria. The entire DuPont™ Corian® product line ranges in price from approximately $40 - $80 per square-foot installed and carries a transferable ten-year residential installed, limited warranty from DuPont.  Pricing varies on complexity, color and project location. More information on the entire DuPont Surfaces portfolio is available at countertops.dupont.com or by calling 800-4-CORIAN (DuPont™ Corian®) or 877-229-3935 (DuPont™ Zodiaq®).

DuPont Building Innovations, a strategic business unit of DuPont, is a driving force in the transformation of the building and construction industry through its use of building and materials science to solve emerging needs and create value for its commercial and residential customers.  The company maintains its industry-leading position by applying innovative thinking to the development of energy-saving weatherization systems and beautiful and long-lasting surfacing solutions.  DuPont Building Innovations’ best-known products and premier brands include: DuPont™ Corian® solid surfaces, including DuPont™ Zodiaq® quartz surfaces, DuPont™ Tyvek® Weatherization Systems and a broad portfolio of garden and landscaping products.

DuPont – one of the first companies to publicly establish environmental goals more than 20 years ago – has broadened its sustainability commitments beyond internal footprint reduction to include market-driven targets for both revenue and research and development investment. The goals are tied directly to business growth, specifically to the development of safer and environmentally improved new products for key global markets.

DuPont (NYSE: DD) has been bringing world-class science and engineering to the global marketplace in the form of innovative products, materials, and services since 1802.  The company believes that by collaborating with customers, governments, NGOs, and thought leaders we can help find solutions to such global challenges as providing enough healthy food for people everywhere, decreasing dependence on fossil fuels, and protecting life and the environment.  For additional information about DuPont and its commitment to inclusive innovation, please visit http://www.dupont.com.

The DuPont Oval Logo, DuPont™, The miracles of science™, Corian®, and Zodiaq® are registered trademarks or trademarks of DuPont or its affiliates. Only DuPont makes Zodiaq® and Corian®.