New Zodiaq® Colors Add Some Spice to Kitchen & Bath Design

Contacts:
  • Patricia Seif
    DuPont Building Innovations
    302-999-6066
  • Jewel Jones
    Ogilvy
    202-729-4224

Five New Colors Add Flavor and Flair to a Carefully Cultivated Zodiaq® Palette

LAS VEGAS, NEV., Apr 26-28, 2011 – Homeowners with an appetite for delectable design can now enjoy five new colors of DuPont™ Zodiaq® quartz surfaces created to stimulate the senses and add a touch of spice to kitchens and baths.  Inspired by the robust hues and textures of spices, the 2011 colors include Coarse Pepper, Caraway, Poppy Seed, Chicory and Sage.

“We wanted to capture the spirit of crafting a well-seasoned meal in a finely appointed kitchen, including the anticipation, creativity and satisfaction that naturally emerges,” said Lori Alzamora, North American marketing manager - DuPont Building Innovations.  “We liked the idea of applying these feelings of warmth and delight to our kitchens and baths, where we spend so much of our quality personal time.”

To keep up with the growing consumer craving for quartz surfaces in the United States and satisfy the most popular design sensibilities, the 2011 Zodiaq® quartz surface colors complement a refined overall Zodiaq® palette.  For example, three of the most sought-after colors – Antique Pearl, Vela Brown, and Abyss Black – are now available in the lowest DuPont™ Zodiaq® price category.  When combined with the five new colors, fresh pricing and trend-setting tones, the latest Zodiaq® palette offers the most appetizing colors to please every consumer’s taste.

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2011 Zodiaq® quartz surface New Colors

Inspired by the robust hues and textures of spices, the 2011 colors include Coarse Pepper, Caraway, Poppy Seed, Chicory and Sage.
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Zodiaq® quartz surface in Poppy Seed

DuPont identified color trends that are driving design in a variety of environments both in the home and in commercial spaces.
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Zodiaq® quartz surface in Coarse Pepper

DuPont™ Zodiaq® quartz surface can be used in a variety of residential applications including kitchen countertops and backsplashes.

New 2011 DuPont™ Zodiaq® Quartz Surface Colors:

  • Coarse Pepper: A spicy mix of pepper and salt, with white veining cutting through warm grays and reflective black flecks.
  • Caraway: Almond combines with waves of cinnamon and ginger root flecks.
  • Poppy Seed: Deep, earthy mushroom gray studded with peppery charred flecks.
  • Chicory: Grays and taupes reminiscent of grilled eggplant and dotted with sea salt-like flecks.
  • Sage: Browned rosemary sprinkled with a complex mix of anise and vanilla bean flecks.

DuPont worked with a cadre of designers to create the 2011 Zodiaq® quartz surface palette and thoughtfully offer the most appealing shades and textures, while giving homeowners the durability and practicality that they require.  By executing industry-leading market research in New York, Los Angeles and Chicago, DuPont identified the color trends that are driving design in a variety of environments both inside the home and in commercial spaces.

DuPont is continuously reviewing the DuPont™ Zodiaq® quartz surfaces and DuPont™ Corian® solid surfaces palettes to ensure the company is providing homeowners and designers with the colors that they most desire for their homes.  With 48 Zodiaq® colors and more than 100 Corian® colors to choose from, homeowners are sure to find options to suit their needs, preferences and lifestyles.

DuPont™ Zodiaq® quartz surface can be used in a variety of residential applications including kitchen and bathroom countertops, backsplashes, wet bars, fireplace surrounds, tub decks and tub and shower surrounds.  DuPont™ Zodiaq® is nonporous and when properly cleaned does not promote the growth of mold, mildew or bacteria.  The entire DuPont™ Zodiaq® product line ranges in price from approximately $50 - $125 per square-foot installed and carries a transferable ten-year residential installed, limited warranty from DuPont. Pricing varies on complexity, color and project location.  More information on the entire DuPont Surfaces portfolio is available at countertops.dupont.com or by calling 800-4-CORIAN (DuPont™ Corian®) or 877-229-3935 (DuPont™ Zodiaq®).

DuPont (www.dupont.com) is a science-based products and services company.  Founded in 1802, DuPont puts science to work by creating sustainable solutions essential to a better, safer, healthier life for people everywhere.  Operating in more than 90 countries, DuPont offers a wide range of innovative products and services for markets including agriculture and food; building and construction; communications; and transportation.

Apr 26, 2011

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