DuPont Bradley Curve

The DuPont Bradley Curve

Designed to help clients understand and benchmark the journey toward world-class safety performance, this proven, proprietary system has helped enable safety success within DuPont, and for our clients around the world, since 1995.

Using the DuPont Bradley Curve, DuPont Sustainable Solutions consultants help our clients in diverse industries and countries to understand the development of an effective safety culture, from its earliest stages to a mature state.

In a mature safety culture, safety is truly sustainable, with injury rates approaching zero. People feel empowered to take action as needed to work safely. They support and challenge each other. Decisions are made at the appropriate level and people live by those decisions. The organization, as a whole, realizes significant business benefits in higher quality, greater productivity, and increased profits.


Understanding the Bradley Curve
DuPont Bradley Curve
The Bradley Curve makes it simple for everyone to understand the shifts in mind-set and actions that need to occur over time to develop a mature safety culture.

  1. Reactive Stage
    People do not take responsibility. They believe that safety is more a matter of luck than management, and that “accidents will happen.” And over time, they do.
  2. Dependent Stage
    People see safety as a matter of following rules that someone else makes. Accident rates decrease and management believes that safety could be managed “if only people would follow the rules.”
  3. Independent Stage
    Individuals take responsibility for themselves. People believe that safety is personal, and that they can make a difference with their own actions. This reduces accidents further.
  4. Interdependent Stage
    Teams of employees feel ownership for safety, and take responsibility for themselves and others. People do not accept low standards and risk-taking. They actively converse with others to understand their point of view. They believe true improvement can only be achieved as a group, and that zero injuries is an attainable goal. 


The Proven Value of Safety Culture

In 2009, DuPont Sustainable Solutions conducted a study that demonstrated a direct correlation between the strength of an organization’s safety culture and its injury frequency rate and sustainable safety performance, as predicted by the Bradley Curve. Based on data collected since 1999 in our Safety Perceptions Survey , the study included 427,000 responses covering 64 industries, 41 countries, and more than 1,800 plant sites, including “best” and “worst” performing organizations. Today, our database features more than 750,000 responses.

The findings of this study, as well as the vast experience of our consultants working with clients around the world, make the benefits of a strong safety culture clear. By strengthening its safety culture, an organization can predictably reduce workforce injuries, even as it improves productivity, quality, and profits, as a result.

Employee Safety Consulting


  • The DuPont Bradley Curve Video

    Watch the video to see how the DuPont Sustainable Solutions safety offerings can help improve relative culture strength to create safer, more productive, and more profitable work environments.


  • Employee Safety Consulting

    See how DuPont employee safety experts apply best practices that help clients improve their organizational safety culture for world-class performance.


  • DuPont Sustainable Solutions (DSS)

    Discover how our sustainable business consultants customize solutions based on DuPont best practices to help clients improve their triple bottom line.


  • The DSS Consulting Philosophy

    Read about the DuPont Sustainable Solutions (DSS) consulting philosophy and learn more about transformational business solutions informed by years of practical experience.

  • Relative Culture Strength

    Read the DuPont Sustainable Solutions (DSS) article on world-class sustainable safety performance and Relative Culture Strength.

  • Contractor Safety Management Consulting

    Read the DuPont Sustainable Solutions (DSS) brochure for information on the dynamics of successful owner/contractor engagements.

  • DSS Launches New Operational Risk Management Training Methods

    Learn how these solutions help companies address technical skill shortages – an unintended consequence of demographic change – by building capabilities related to proper handling of hazardous materials.

  • DSS Launches PSM Data Management Solution

    A Partnership Between DuPont and Software Company Operational Sustainability, LLCTM Delivers Combined Software and Consulting Services

  • Demystifying PSM for an Enabled Workforce

    This article explores the means through which competency in PSM can be cultivated among new talent, and retained among existing employees.

  • DuPont PSM Learning and Development Overview

    Learn how DuPont can help your company protect value and manage risk through our PSM Learning and Development offerings.

  • PSM Data Management Solution Overview

    Learn how your company can protect value through the DuPont Integrated Process Safety Data Management Solution.

  • Process Safety Workshop Brochure

    Read the DuPont Sustainable Solutions (DSS) brochure to learn more about how DSS can help improve your business through Process Safety & Operational Risk Management Workshops.

  • U.S. and Canada Market Survey Findings Report

    DuPont Sustainable Solutions interviewed business leaders across a host of industries in North America to better understand the key opportunities and issues facing organizations today and to learn about the steps that each is taking to address them. A summary of the findings is categorized based upon how the challenges and solutions either add to or detract from the value that an organization delivers to its stakeholders.

  • Promoting Safety in Production Processes

    The management of process safety and operational risk is a great opportunity for companies to predict and control the risks in their operations and production processes. Many CEO's have said that what keeps them awake at night is the possibility of a "serious incident" that could bring down a company. Srinivasan Ramabhadran, Global Leader of Process Safety Management and Operational Risks, speaks to Vias Expeciales about this topic.