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DuPont Bradley Curve

The DuPont Bradley Curve

Designed to help clients understand and benchmark the journey toward world-class safety performance, this proven, proprietary system has helped enable safety success within DuPont, and for our clients around the world, since 1995.

Using the DuPont Bradley Curve, DuPont Sustainable Solutions consultants help our clients in diverse industries and countries to understand the development of an effective safety culture, from its earliest stages to a mature state.

In a mature safety culture, safety is truly sustainable, with injury rates approaching zero. People feel empowered to take action as needed to work safely. They support and challenge each other. Decisions are made at the appropriate level and people live by those decisions. The organization, as a whole, realizes significant business benefits in higher quality, greater productivity, and increased profits.

 

Understanding the Bradley Curve
DuPont Bradley Curve
The Bradley Curve makes it simple for everyone to understand the shifts in mind-set and actions that need to occur over time to develop a mature safety culture.

  1. Reactive Stage
    People do not take responsibility. They believe that safety is more a matter of luck than management, and that “accidents will happen.” And over time, they do.
     
  2. Dependent Stage
    People see safety as a matter of following rules that someone else makes. Accident rates decrease and management believes that safety could be managed “if only people would follow the rules.”
     
  3. Independent Stage
    Individuals take responsibility for themselves. People believe that safety is personal, and that they can make a difference with their own actions. This reduces accidents further.
     
  4. Interdependent Stage
    Teams of employees feel ownership for safety, and take responsibility for themselves and others. People do not accept low standards and risk-taking. They actively converse with others to understand their point of view. They believe true improvement can only be achieved as a group, and that zero injuries is an attainable goal. 

 

The Proven Value of Safety Culture

In 2009, DuPont Sustainable Solutions conducted a study that demonstrated a direct correlation between the strength of an organization’s safety culture and its injury frequency rate and sustainable safety performance, as predicted by the Bradley Curve. Based on data collected since 1999 in our Safety Perceptions Survey , the study included 427,000 responses covering 64 industries, 41 countries, and more than 1,800 plant sites, including “best” and “worst” performing organizations. Today, our database features more than 750,000 responses.

The findings of this study, as well as the vast experience of our consultants working with clients around the world, make the benefits of a strong safety culture clear. By strengthening its safety culture, an organization can predictably reduce workforce injuries, even as it improves productivity, quality, and profits, as a result.

Employee Safety Consulting

DUPONT SUSTAINABLE SOLUTIONS (DSS) IS A CATALYST FOR TRANSFORMATION

  • What solutions can our experts customize for your business?

    Extract value with operations excellence

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    Get more from assets, materials and workers

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    Enhance operations and process safety

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    Integrate sustainable planning company-wide

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    Transfer knowledge and transform performance

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    Build skills with award-winning online employee training

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    Reduce employee incident and injury rates

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    Transform your work culture, operations and profits

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    Increase reliability with clean technologies

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    Reduce risks, maximize returns and minimize waste

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    Improve reliability and operability of alkylation technology

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  • Extract value with operations excellence

    Operational excellence can be achieved through an integrated approach that combines both organizational and technical solutions to accelerate results and deliver lasting improvements in your organization. Our experts help you operationalize customized strategies and build capabilities within your organization to sustain improvements going forward. Through our own experience, we understand how to implement these strategies in a way that includes an emphasis on cultural awareness.

    Optimize assets to boost productivity

    Effective asset management can make businesses more productive—and profitable. DuPont helps companies apply discipline and knowledge, to reduce downtime and maintenance costs while improving mechanical integrity and product quality.

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    Brian Rains

    Global Operations Excellence Practice Leader

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    Optimize assets without major capital investment

    Brian and his team work with COOs to meet growth objectives by unlocking value within their operations. They help clients optimize operations performance via a systemic approach to safety, quality, yields, assets, supply chains, energy and people.

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    The Path to Operational Excellence through Operational Discipline

  • Get more from assets, materials and workers

    DuPont Asset Productivity consultants can help your organization optimize any aspect of your operating asset-base. Our integrated management processes and systems are designed to improve the cost productivity of your workforce, infrastructure and investments. Our expert consultants can customize our solutions to help you achieve new efficiency and effectiveness, improving your productivity, revenue, profits and operational excellence.

    Strategically manage energy and cut costs

    Strategic and efficient energy management is key to business sustainability, and can deliver significant value. Our experts can customize the process and operational improvements that have worked for DuPont, as well as our proven cultural change methodologies, to help your organization get quick and lasting results. Our solutions help reduce energy costs, risks and carbon emissions, while strengthening operational excellence, profitability and competitive advantage.

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    Garrett Forsythe

    Global Solutions Architect
    Sustainable Operations

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    Garrett helps clients boost yields and savings

    As one of our operations management experts, Garrett helps clients capitalize on energy and asset efficiencies, shrinking their footprint and costs. He's already helped save millions for oil and gas clients, as well as within DuPont facilities.

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    Can Energy Management Deliver Real Savings?

  • Enhance operations and process safety

    Our Operational Risk Management and Process Safety experts draw on over 40 years of DuPont experience in managing hazards at our own facilities. Our customized solutions can help prevent safety and environmental incidents, to preserve your business continuity, capitalization and right to operate, and – most importantly – to protect precious lives. In addition, our proven processes can boost cost efficiency, productivity and quality.

    Reduce employee incident and injury rates

    As a world safety leader, DuPont experts can help you implement organizational and individual change management processes that transform your safety culture. We help your organization foster a fully-integrated commitment to safety at all levels, with practices that strengthen leadership and reduce costs. Our solutions boost morale, performance and productivity, and most importantly, help send your workers home safely every night.

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    Srinivasan Ramabhadran

    Global Leader
    Process Safety & Risk Management

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    Process safety improves with experts like Srini

    With 8 years in operations management and 17 years in safety consulting, Srini and his team of experts have helped to transform process safety performance and reduce operational risk for an international range of industries and clients.

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    Assessing Industrial Process Performance

  • Integrate sustainable planning company-wide

    Our management experts can implement sustainable strategies within the framework of your business, turning your environmental efforts into broad-based cost and competitive advantages. We catalyze your organization to help you reduce costs, effectively compete, attract investments and strengthen engagement with key stakeholders. Our customized, integrated solutions quickly achieve measurable and lasting results.

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    Davide Vassallo

    Global Practice Leader
    DuPont Sustainable Solutions

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    Davide's team helps make operations sustainable

    Davide's group helps transform our clients' operations with solutions of unsurpassed breadth. We enhance environmental management, asset productivity and energy efficiency, and also offer emissions controls and other Clean Technologies for heavy industry.

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    Maximize the Value of Your Sustainability Strategy

  • Transfer knowledge and transform performance

    Our experts offer a full range of integrated learning technologies and engaging content to help your workforce develop critical skills. From classroom training tools to e-learning solutions to tailored, on-site seminars, our blended learning solutions help you bring your organization closer to its employee-development goals. Our training experts help you assess, build, implement and extend your corporate training programs, as well as evaluate their effectiveness.

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    Rosi Torriani

    Global Solutions Architect

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    Rosi helps leaders learn in innovative ways

    With over nine years of expertise, Rosi designs leadership development programs, implementing innovative customized learning and development solutions and managing multidisciplinary teams.

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    Learning & Development Offering and Processes

  • Build skills with award-winning online employee training

    Our training experts can help your organization develop employee skills while reducing training costs and enhancing productivity. Available in more than 30 languages, our award-winning on-demand DuPont eLearning courseware incorporates advanced online training technologies and highly engaging content. Its flexible and customizable features also make it simple to manage your users, curriculum and training components from start to finish.

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    Sam Ponzo

    Global Practice Leader
    Learning & Development Solutions

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    Learning leaders like Sam improve employee performance

    As Practice Leader, Learning & Development Solutions, Sam helps clients achieve sustained improvements in operational, safety and learning and development performance.

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    Accelerating Skills Development: The DuPont Approach

  • Reduce employee incident and injury rates

    As a world safety leader, DuPont experts can help you implement organizational and individual change management processes that transform your safety culture. We help your organization foster a fully-integrated commitment to safety at all levels, with practices that strengthen leadership and reduce costs. Our solutions boost morale, performance and productivity, and most importantly, help send your workers home safely every night.

    Enhance operations and process safety

    Our Operational Risk Management and Process Safety experts draw on over 40 years of DuPont experience in managing hazards at our own facilities. Our customized solutions can help prevent safety and environmental incidents, to preserve your business continuity, capitalization and right to operate, and – most importantly – to protect precious lives. In addition, our proven processes can boost cost efficiency, productivity and quality.

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    Mieke Jacobs

    Employee Safety Global Practice Leader

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    Mieke and her team help companies protect their people

    Mieke and her team help global clients achieve a fully integrated safety culture that helps motivate employees, improve performance and productivity, reduce costs and send employees home safely every night.

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  • Transform your work culture, operations and profits

    Each of our expert consultants acts as a catalyst for business transformation. We can customize our management best practices to lead your workplace and work culture to become safer, more efficient and more environmentally sustainable. Our solutions facilitate change and enhance leadership and organizational development to deliver world-class workplace safety, footprint reduction, operations and capital effectiveness, and unsurpassed energy efficiency.

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    Simon Herriott

    Global Managing Director
    DuPont Sustainable Solutions

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    Simon guides businesses, and our expert team

    Simon draws on a 25-year tenure in business leadership, strategy and organizational development to direct DSS consulting teams. He helps organizations become safer, more efficient and more environmentally sustainable.

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    The Savings of Safety

  • Increase reliability with clean technologies

    MECS® is the global leader in sulfuric acid plant design and technology licensing for the phosphate fertilizer, oil refining, metal smelting, and numerous other industries. Our expert engineers apply the combined experience MECS® and DuPont gained in building over 1,000 acid plants worldwide. MECS® offers solutions for a wide range of markets, including power, ferrous metals, cement, titanium dioxide, coal gasification, and chemical processes.

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    Steve Puricelli

    Vice President
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    Steve helps design improved sulfuric acid plants

    An expert in sulfur recovery technologies, Steve is responsible for commercialization of new technologies and all technical aspects of sulfur management solutions. Technologies include SolvR regenerative scrubbers and DynaWave® wet scrubbers.

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    Regenerative SO2 Capture: Recovering the Future

  • Reduce risks, maximize returns and minimize waste

    Our Sustainable Operations consultants can help you strategize and prioritize initiatives and resources to optimize your operations. By customizing proven sustainability, energy efficiency, asset productivity and capital effectiveness solutions for your operations, we help you reduce risks, maximize returns and minimize waste. Our experts have delivered multimillion-dollar savings for the oil and gas, utilities, mining, chemical and transportation industries.

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    Juan Aguiriano

    President, Asia Pacific
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    Juan helps businesses achieve sustainable operations

    An expert in environmental management, capital effectiveness, and energy efficiency strategies, Juan helps organizations improve return on operations while reducing their environmental footprint.

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    Achieving Sustainable Growth through Productivity Optimization

  • Improve reliability and operability of alkylation technology

    World-leading STRATCO® technology helps refiners safely produce cleaner-burning gasoline. We license sulfuric acid alkylation technology to oil refiners and customize solutions. Our technology experts can work with you to assess and determine the right solution for your refinery. We support you every step of the way, from proposal, technology evaluation, and design through equipment fabrication, startup, and training.

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    Randy Peterson

    Process Technology Manager
    Clean Technologies

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    Randy improves all areas of the alkylation process

    With over 24 years of refinery expertise, Randy specializes in all things alkylation – from startup design and unit revamp, to operator training, to test runs and troubleshooting.

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Featured

  • The DuPont Bradley Curve Video

    Watch the video to see how the DuPont Sustainable Solutions safety offerings can help improve relative culture strength to create safer, more productive, and more profitable work environments.

DUPONT PRODUCTS & SERVICES

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  • Employee Safety Consulting

    See how DuPont employee safety experts apply best practices that help clients improve their organizational safety culture for world-class performance.

DUPONT BRANDS

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  • DuPont Sustainable Solutions (DSS)

    Discover how our sustainable business consultants customize solutions based on DuPont best practices to help clients improve their triple bottom line.

INFORMATION & IDEAS

  • The DSS Consulting Philosophy

    Read about the DuPont Sustainable Solutions (DSS) consulting philosophy and learn more about transformational business solutions informed by years of practical experience.

  • Relative Culture Strength

    Read the DuPont Sustainable Solutions (DSS) article on world-class sustainable safety performance and Relative Culture Strength.

  • Contractor Safety Management Consulting

    Read the DuPont Sustainable Solutions (DSS) brochure for information on the dynamics of successful owner/contractor engagements.

  • Mieke Jacobs, Global Practice Leader

    Mieke Jacobs leads our Employee Safety practice, helping global clients establish a company-wide health and safety culture that increases performance and productivity, while reducing costs and workplace injuries.

  • Employee Safety Lead, Bob Krzywicki

    Bob Krzywicki is Global Practice Leader for Employee Safety Consulting. As a recognized expert, he brings over 30 years of experience in the field to the core consulting practice of Safety Resources at DuPont Sustainable Solutions.

  • Process Safety Workshop Brochure

    Read the DuPont Sustainable Solutions (DSS) brochure to learn more about how DSS can help improve your business through Process Safety & Operational Risk Management Workshops.

  • Brian Rains, Global Practice Leader

    Brian Rains leads our Operations Excellence practice, helping clients optimize their operations performance through a holistic approach to safety, quality, yields, assets, supply chains and energy utilization improvement.

  • Promoting Safety in Production Processes

    The management of process safety and operational risk is a great opportunity for companies to predict and control the risks in their operations and production processes. Many CEO's have said that what keeps them awake at night is the possibility of a "serious incident" that could bring down a company. Srinivasan Ramabhadran, Global Leader of Process Safety Management and Operational Risks, speaks to Vias Expeciales about this topic.