Mohawk SmartStrand® Carpet Puts Ultimate Softness Underfoot

 

The Customer: Mohawk Group, the world’s largest flooring manufacturer.

The Challenge:  Provide a residential carpet that is super-soft and stain-resistant as well as sustainable.

The Solution: SmartStrand® Silk™ with DuPont™ Sorona® renewably sourced polymer.

More Soft, More Durable, More Amazing

Mohawk SmartStrand® carpet made with DuPont™ Sorona® was the first carpet to use fiber made from rapidly renewable resources. But never ones to rest on their laurels, Mohawk and DuPont have raised the bar with the softest carpet yet: SmartStrand® Silk™ made with DuPont™ Sorona® renewably sourced polymer.

Mohawk chose Sorona® because its unique attributes give Mohawk the freedom to offer homeowners a superior carpet option—one that is beautiful and softer than any other carpet on the market today.

SmartStrand® Silk™ features all the benefits of SmartStrand® with DuPont™ Sorona®, including:

  • Stain resistance that is built-in, not sprayed on
  • Durability
  • Easy care

And now, with SmartStrand® Silk™, SmartStrand® carpet provides an even higher level of softness

Of course, SmartStrand® Silk™ is as kind to the planet as it is to people’s feet—every seven square yards of SmartStrand® carpet with DuPont™ Sorona® saves enough energy and resources to equal one gallon of gasoline.

  • SmartStrand® carpet has the industry’s highest customer satisfaction in cleaning, maintenance and durability.
  • Nine out of ten SmartStrand® carpet owners said they would buy SmartStrand® again.*

With great aesthetics, unrivalled softness and renewably sourced fiber, the SmartStrand® Silk™ version of SmartStrand® carpet is proof of DuPont’s dedication to creating sustainable products through partner collaborations.

*All satisfaction scores based on a national survey of carpet buyers conducted by Brandware Research in October 2011. SmartStrand® and SmartStrand® Silk™ are trademarks of Mohawk.

Sorona® contains 37% annually renewable plant based ingredients by weight (28% biobased carbon)