Brand Assurance Program Protects Against Counterfeit Refrigerants
DuPont Refrigerants takes industry leadership positioning by introducing a comprehensive Brand Assurance program for their refrigerant brands. The goal of the program is to curb the sale of counterfeit DuPont refrigerants and to discourage illegal imports.
DuPont Refrigerants selected a DuPont Anti-Counterfeit Solution as the foundation for their program. The Brand Assurance program utilizes the DuPont™ Izon® 3D holographic technology as well as an imbedded code that allows for greater product tracking and traceability. DuPont Refrigerants global business manager Diane Picho said, “We’re taking a leadership position by implementing measures to curtail this activity, and we hope other manufacturers will follow our lead.”