Kenzo’s “Flower in the Air” Fragrance Cap Surrounded by
Monaco, October 2013 – The delicate red poppy – emblem flower for all Kenzo fragrances of the “Flower” range - is dressing up in a new way for the recently launched essence “Kenzo Flower in the Air”. The design of the new fragrance cap leaves the common ground of a slender form and is now almost circular. Inside there is an image of the blossom petals, surrounded by high-transparent DuPont™ Surlyn®, holding the black pump of the flacon like the flower pistil. The image that is embedded into the cap, which has a diameter of nearly 7 cm and 8 mm thickness, is visible from both sides.
A challenge within the production of the cap was the need to encapsulate the image between the two Surlyn® parts without damaging the film, to over mold the first Surlyn® part with the smallest adherence zone possible and to hide both injection gates.
French packaging company, SAF, strongly represented in the cosmetics and perfumery fields and well-known for its will and ability to innovate, managed to develop a process to over mold the visual thanks to the unique rheology properties of Surlyn®, which can be injected at lower temperature than other plastic materials.
“Moreover the DuPont packaging material offers the high transparency that was required,” explains Sandrine Kuntzelmann, sales director at SAF. Finally the design of the closure has been arranged without a visible injection gate and so the blossom appears enhanced and protected within the cap.
DuPont Cosmetic Solutions brings DuPont’s "Miracles of Science" to the world of beauty and personal care by expanding the possibilities of its comprehensive range of materials and technologies, and by fostering partnerships focused on technology and consumer insight. Its primary aim is to develop new and differentiated cosmetic solutions that meet brand owners’ and designers’ needs for innovation while enhancing the consumer experience and bring more fun, emotion and well-being.
Drawing from an extensive mix of adhesives, sealants, modifiers; barrier and peelable-lidding resins, DuPont Packaging & Industrial Polymers works with customers around the world on packaging initiatives that help protect the product, environment, improve shelf appeal, convenience and reduce cost in the food, cosmetics, medical products and other consumer goods and industrial packaging industries.
DuPont (NYSE: DD) has been bringing world-class science and engineering to the global marketplace in the form of innovative products, materials, and services since 1802. The company believes that by collaborating with customers, governments, NGOs, and thought leaders we can help find solutions to such global challenges as providing enough healthy food for people everywhere, decreasing dependence on fossil fuels, and protecting life and the environment. For additional information about DuPont and its commitment to inclusive innovation, please visit www.dupont.com.
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