DuPont and the KURZ group combine expertise to develop new decorative effects using hot stamping
Geneva, 17th August 2017 – Have you ever dreamed of beautifying Surlyn® with a golden or metalized effect? This is today made possible thanks to the partnership between DuPont Performance Materials and LEONHARD KURZ, the world leader in hot stamping and cold transfer technology.
It took several months of research and development to meet this technological challenge. “We are constantly working on new material developments and decorative effects for Surlyn®, explains Maria Carcolé, EMEA Marketing Leader Perfumes & Cosmetics at DuPont. It takes a careful screening of the market trends and needs coupled with active collaboration along the value chain to develop innovative solutions that help leading brands create imaginative and unique packaging. In this project, hot stamping allows us to obtain a coloured or metallic high-gloss decoration, which gives the cap a truly luxurious feel with outstanding tactile and surface qualities”.
This technically complex project required expertise and energy from all partners. The challenge was in the development of a foil specifically suited for efficient heat marking, even at low temperatures. The technical team at DuPont Performance Materials worked with the best specialists in hot stamping technology and first carried out in-depth testing on materials with the expert support of C. Bracco EIRL.
The LEONHARD KURZ group, experienced in complex projects, took on the challenge of further developing the foil. "For us, the challenge was twofold: to obtain a good adhesion of the film at low temperatures, while retaining the high gloss of the material. After comprehensive testing under various conditions, and with precious help from DuPont, we developed a solution specifically dedicated to hot stamping of Surlyn®, ensuring a perfect rendering on the material, producing excellent smoothness and surface finish. It is a small revolution that opens up unprecedented design and decoration opportunities for cosmetic brands," explains Stéphane Royère, Head of Business Area Industrial Products at KURZ.
The newly developed foil offers very high bond strength and successfully passed all abrasion resistance tests. The team has worked further on developing a second version of the foil, ensuring an identical level of brilliance between the hot-stamped and un-stamped areas. "The experience and knowledge that we gained from this development are already being applied to new projects using metallised or pigmented marking films, " Stéphane Royère adds.
DuPont™ Surlyn® is known for giving designers of cosmetic packaging an immense freedom of expression. With this new hot stamping development, DuPont adds to the broad range of decoration possibilities that Surlyn® enables, from pure transparency and outstanding glossiness to deep pigmentation and superior metallization. Based on over 20 years of material research and the continuous introduction of innovative decoration developments, Surlyn® has revolutionised the packaging of perfumes and cosmetics around the world, offering almost infinite possibilities of shapes and finishes.
"The Surlyn® portfolio offers a wide palette of grades for high quality packaging to create luxurious finishes, as well as more simple and highly effective designs, including opaque and metallic renderings. Surlyn® not only provides exceptional transparency for thick pieces, but also offers an extensive range of features to meet extremely varied design needs. And it is exactly this breath of new decorative effects that allows designers and brands to personalise and differentiate their packaging, Maria Carcolé concludes.
DuPont and the KURZ group will present these developments on their respective booths at the LUXE PACK Monaco exhibition - from 2 to 4 October 2017.
DuPont – Stand D1, Hall Ravel
Kurz – Stand DB11
More information on www.luxepack.dupont.com
About LEONHARD KURZ:
The KURZ group is a world leader in hot stamping and cold transfer technology. KURZ develops and manufactures decorative and functional coatings applied to polyester substrates for a wide range of applications. These include: metallised, pigmented and holographic marking films for packaging or printing products; surface finishes for electronic devices and automotive components; protective and decorative varnishes for furniture and household appliances; protection of trademarks; metallic applications for textiles; and many more.
With a workforce of more than 5,000 employees at its 12 production plants in Europe, Asia and the United States, as well as its 24 international subsidiaries and a worldwide network of representations and sales offices, the KURZ Group manufactures and distributes an extensive product range for the finishing of surfaces, the identification and the security of the trademarks, complete with a large range of machines and marking tools.
In addition, KURZ constantly invests in new technologies to develop innovative solutions and integrate even higher levels of functionality into the surfaces to be decorated.
Press contact: Lucie Mengel - LEONHARD KURZ Stiftung & Co. KG
Tel.: +49 911 71 41-96 38, Fax: +49 911 71 41-96 40
E-Mail: email@example.com - www.kurz.de
DuPont Performance Materials (DPM) is a leader in innovation in thermoplastics, elastomers, biosourced polymers, high-performance parts and semi-finished products, as well as adhesive resins, sealants and modifiers. DPM also maintains an internationally connected network of regional application development experts, who cooperate with customers throughout the value chain to develop innovative solutions in automotive, packaging, construction, the electrical / electronics sector and cosmetics in particular.
DuPont has been bringing world-class science and engineering to the global marketplace in the form of innovative products, materials, and services since 1802. The company believes that by collaborating with customers, governments, NGOs, and thought leaders, we can help find solutions to such global challenges as providing enough healthy food for people everywhere, decreasing dependence on fossil fuels, and protecting life and the environment. For additional information about DuPont and its commitment to inclusive innovation, please visit www.dupont.com.