GENENCARE® Natural Active Ingredients for Personal Care
From Nature to Nurture™
The personal care market is changing: consumers are increasingly interested in the origin and natural credentials of their beauty products. DuPont™ GENENCARE® is a range of natural active ingredients, identified and extracted by DuPont, for skin care, hair care, and color cosmetics applications. It is focused on delivering natural active ingredients such as osmolytes to improve performance and enhance the user’s experience over a range of skin, hair, and color cosmetic applications.
Formulators will benefit from our established global distribution network and strong supply chain. Our commitment to innovation and expertise across a number of industries, combined with our integrated science capabilities, enable us to stay at the forefront of progress, delivering the best natural active ingredients available.
We see GENENCARE® as a way of unlocking nature’s secrets. You can now harness that power of these natural active ingredients in your own formulations to create products that consumers will love...naturally.
Osmolytes are nature’s secret to managing water balance within living cells by attracting and holding onto moisture. Learn how osmolytes are used in nature to protect skin cells from osmotic stress and protein denaturation, and how DuPont has harnessed this hidden power to develop a range of active ingredients for personal care applications.