DuPont Packaging Graphics and Koncordia Group Win Silver Davey Award
Integrated Campaign Award Recognizes DuPont™ Cyrel® Performance Plates
WILMINGTON, Del., Feb. 23, 2015 – DuPont Packaging Graphics (DuPont) and Koncordia Group are the joint winners of a 2014 Silver Davey Award for the development of a comprehensive marketing campaign in support of DuPont™ Cyrel® Performance Plates. The two companies were recognized by the Academy of Interactive and Visual Arts in the integrated campaign category.
“This campaign was key in our launch of DuPont™ Cyrel® Performance Plates,” said Michael Buri, global brand manager, DuPont Packaging Graphics. “This integrated program enabled us to introduce the product to a highly discerning audience of printing professionals for whom visual appeal is critical. Our close collaboration with Koncordia on this campaign was essential to highlight the quality, performance and aesthetic appeal resulting from the new Cyrel® plates.”
DuPont™ Cyrel® Performance Plates are a family of next-generation flexographic printing plates specifically designed to provide outstanding tonal range and the highest possible solid ink density for flexible package printing. Cyrel® Performance Plates enable flexible packaging printer-converters to achieve quality that is indistinguishable from gravure printing with improved sustainability and productivity benefits.
“We are honored to be recognized for this work,” said Gary Watson, director of strategy, Koncordia Group. “This campaign included lots of great thinking and creativity, utilizing traditional and digital advertising, with an integrated landing page and dimensional mailer. It was a competitive field vying for the award, and we are pleased to stand out against other noteworthy work.”
Nearly 4,000 entries were received for the 2014 Davey Awards competition. The Davey Awards is judged and overseen by the Academy of Interactive and Visual Arts (AIVA), a 600+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media.
Koncordia Group is a division of Marketing Associates LLC, specializing in the art and science of marketing communications, with creativity empowered by technology that brings results for our clients and helps leading global brands build enduring relationships with their customers. For more information, please visit http://www.koncordiagroup.com.
DuPont (NYSE: DD) has been bringing world-class science and engineering to the global marketplace in the form of innovative products, materials, and services since 1802. The company believes that by collaborating with customers, governments, NGOs, and thought leaders we can help find solutions to such global challenges as providing enough healthy food for people everywhere, decreasing dependence on fossil fuels, and protecting life and the environment. For additional information about DuPont and its commitment to inclusive innovation, please visit http://www.dupont.com.
DuPont and Koncordia Group recently won a 2014 Silver Davey Award for their integrated marketing campaign in support of DuPont™ Cyrel® Performance Plates.