Creates value for DuPont and our customers
Trademarks are among the most valuable assets of DuPont and our customers who buy our products.
Correct and authorized use of the trademark adds significant value to your business and your product offerings. Improper use of the trademark lowers the value of the Kevlar® brand and can ultimately cause the mark to lose its distinctiveness. DuPont takes this very seriously and recognizes that protection and proper use of the Kevlar® brand are important and shared responsibilities of all users.
Proper Use in All Collateral
Customers who buy DuPont Kevlar® fiber are entitled to use the Kevlar® brand for informational purposes regarding percentage of content by weight, or in total, in the garments and other products they make with Kevlar®. DuPont provides Guidelines for Proper Use of the Kevlar® Brand to help our customers use the trademark correctly. These guidelines apply to any type of collateral material in which the Kevlar® brand is mentioned. Using the Kevlar® brand more prominently in product packaging, labeling, advertising, digital marketing or other attention catching ways, including using it in equal or greater size than the customer’s own brand, in a special font or logo, either the same logo as used by DuPont or as created by a third party, is not allowed without a trademark license from DuPont.
Use of the DuPont™ Kevlar® Brand Logo
Customers and distributors are required to have a written license agreement with DuPont in order to use any Kevlar® brand logo on their product labels, hang tags, packaging, shipping containers, promotional material, and advertisements. Use of the DuPont oval trademark which accompanies our Kevlar® brand logo also requires a trademark license from DuPont.
Kevlar® Brand Protection
DuPont monitors and enforces its rights to the fullest extent of the law. We are vigilant on third party uses of the Kevlar® brand in all media and throughout the world to ensure the consumer public receives authentic goods made with DuPont™ Kevlar® and that our trademark is used properly. We strive for quality in the manufacturing and application of the products made by our licensees through a rigorous product stewardship review and approval process to help ensure the products perform as intended.
For more information or to inquire about becoming a Kevlar® trademark licensee please contact a DuPont™ Kevlar® representative in your region.