Plant-based eating is moving into the mainstream. No longer a fringe dietary habit, a convergence of trends is feeding interest in green eating and steadily fortifying growth within the category. Foremost among those trends is health & wellness. Americans across generations are seeking out and eating more plant-based food and beverages in an effort to promote their overall wellness, along with that of their families and the planet.

Vegan Burger

Consumer Research

Meatless Crumbles

Marketing Opportunity

Whole Muscle