DuPont™ Kevlar® EXO™ Launch Campaign Wins Bronze Effie Award
Wilmington, Delaware – June 28, 2024 – DuPont (NYSE: DD) is proud to announce that its launch campaign for Kevlar® EXO™ has been honored with a Bronze Effie Award in the New Product or Service Line Extension Category. The campaign, themed "The Power of Flexibility," was created in partnership with the MullenLowe agency. DuPont and MullenLowe spent more than two years working to understand the market, audience, and value proposition to create a revolutionary launch campaign recognized for its outstanding achievements in marketing effectiveness.
Kevlar® EXO™, the most significant aramid fiber innovation in over 50 years and an entirely new technology platform developed to serve endless applications where performance and protection is required amid intense and demanding conditions. This prestigious industry accolade is a testament to the remarkable achievement of this cutting-edge technology platform. “We’re thrilled to be recognized as a Bronze Winner. We’ve spent over a decade developing, refining, and perfecting Kevlar® EXO™. The result is an industry-altering platform that has catapulted our life protection capabilities to a whole new level,” said Steven LaGanke, global business leader, DuPont Life Protection. “Developed and tested by leading materials experts at DuPont, Kevlar® EXO™ offers never-before-seen ballistic and thermal performance while also providing a flexible and lightweight solution that can allow users to operate at peak performance.”
The innovative Kevlar® EXO™, a breakthrough solution, is specifically designed to provide unparalleled protection, comfort, and mobility for a wide range of industries including military, law enforcement, private security, and emergency responders.
The Effie Awards recognizes and celebrates effectiveness in marketing, spotlighting ideas that work and encouraging thoughtful dialogue about the drivers of marketing success.