Thank you for choosing DuPont™ Tyvek® branded material! As we send congratulations for your choice, we hope you will use DuPont™ Tyvek® brand in the right way when you are marketing your products to your consumers, so that you can avoid any risk of trademark infringement.
The trademark name, logo and other visual identity of DuPont™ Tyvek® brand are valuable assets of DuPont company. We respect intellectual property rights of other companies, and we also require others to do the same. Therefore, we are providing this DuPont™ Tyvek® Brand Guideline and want to help you clearly understand the right ways to use DuPont™ Tyvek® brand assets. It covers:
DuPont treats the improper use of its trademark assets seriously. We are monitoring the use of Tyvek® trademark in the market, and taking necessary actions to protect the brand image of DuPont™ Tyvek® and safeguard our brand rights and interests. Please make sure you read this guideline in detail and follow the guideline in your product sales and marketing activities. So that you can avoid any risk of trademark infringement, and also can even enjoy the commercial benefits from the DuPont™ Tyvek® brand.
We will keep updating this guideline, and please refer to the latest version. If you have any question that this guideline doesn’t answer, please feel free to contact us.
I. Fair use of DuPont™ Tyvek® Brand - applicable to non-licensees of Tyvek® brand
Customers who buy DuPont™ Tyvek® material from the authorized dealers are entitled to use the Tyvek® brand for informational purposes regarding percentage of content by weight, or in total, in the garments and other products they make with Tyvek®. And in such fair-use of Tyvek® brand, you must make true statement, instead of faking any information which might damage the image of Tyvek® brand
So in the description of the products made with Tyvek®, you can use Tyvek® trademark in words. For example, you can state "It is made of DuPont™ Tyvek®.”
DO’s for proper Tyvek® brand reference
Correct use of Tyvek® trademark:
DON’Ts for proper Tyvek® brand reference
Incorrect use of Tyvek® trademark. Below is an example of product packaging that does not adhere to the rules for proper Tyvek® brand representation.
Correct use of Tyvek® trademark. Below is an example of product packaging that follows the rules for proper Tyvek® brand representation.
II. Licensed use of Tyvek® brand - Applicable to licensees of Tyvek® brand
Customers could use Tyvek® Brand in more prominent ways to benefit from the brand value of DuPont™ Tyvek®, if they have got a written license agreement with DuPont and become a licensee of Tyvek® brand.
So on the Fair-Use basis, if the customers go further to apply for a licensed use of Tyvek® brand, and pass the a rigorous product stewardship review from DuPont and then sign a "Trademark License Agreement (TMLA)" with DuPont, they could be a DuPont™ Tyvek® brand licensee.
As a brand licensee, customers could use Tyvek® brand logo on their product labels, hang tags, packaging, shipping containers, promotional material, and advertisements, or any other more prominent ways.
To apply for a licensed-use of Tyvek® brand, or understand more about the process of brand licensing, please feel free to contact your local Tyvek® sales representatives, the authorized distributors, or the Global Brand Leader of DuPont™ Tyvek® : Lori Gettelfinger. Phone：615.260.8372，Email: firstname.lastname@example.org
III. Misuse of Tyvek® Brand
DuPont monitors and enforces its rights to the fullest extent of the law. We are vigilant on third party uses of the Tyvek® brand in all media and throughout the world to ensure the consumer public receives authentic goods made with DuPont™ Tyvek® and that our trademark is used properly. We encourage to report any mis-use or infringement of Tyvek® brand, to our brand protection Email box: Stacey.W.Kitch@dupont.com.