Thank you for choosing DuPont™ Tyvek®! We hope you will use the DuPont™ Tyvek® brand in the right way when you are marketing your products to your consumers, so that you can avoid any risk of trademark infringement.
The trademark name, logo and other visual identity elements of the DuPont™ Tyvek® brand are valuable assets of DuPont. We respect intellectual property rights of other companies, and we also require others to do the same. With this DuPont™ Tyvek® Brand Guideline, we aim to help you clearly understand the right ways to use DuPont™ Tyvek® brand assets. It covers:
DuPont treats the improper use of its trademark assets seriously. We are monitoring the use of Tyvek® trademark in the market, and are taking necessary actions to protect the brand image of DuPont™ Tyvek® to safeguard our brand rights and interests. Please make sure you read this guideline in detail and follow the guideline in your product sales and marketing activities.
If you have any question that this guideline doesn’t answer, please feel free to contact us.
I. Fair use of the DuPont™ Tyvek® Brand - applicable to non-licensees of the Tyvek® brand
Customers who buy DuPont™ Tyvek® from the authorized distributors are entitled to use the Tyvek® brand for informational purposes regarding percentage of content by weight, or in total, in the garments and other products they made with Tyvek®. And in such fair-use of Tyvek® brand, you must make a true statement, instead of faking any information which might damage the image of Tyvek® brand.
In the description of the products made with Tyvek®, you can use the Tyvek® trademark in the following way: "It is made of DuPont™ Tyvek®.”
DO’s for proper Tyvek® brand reference
Correct use of Tyvek® trademark:
DON’Ts for proper Tyvek® brand reference
Incorrect use of Tyvek® trademark. Below is an example of product packaging that does not adhere to the rules for proper Tyvek® brand representation.
Correct use of the Tyvek® trademark. Below is an example of product packaging that follows the rules for proper Tyvek® brand representation.
II. Licensed use of the Tyvek® brand - Applicable to licensees of Tyvek® brand
Customers could use Tyvek® Brand in more prominent ways to benefit from the brand value of DuPont™ Tyvek®, if they have a written license agreement with DuPont and become a licensee of Tyvek® brand.
On the fair-use basis, if customers go further to apply for a licensed use of Tyvek® brand, and pass the a rigorous product stewardship review from DuPont and then sign a "Trademark License Agreement (TMLA)" with DuPont, they could be a DuPont™ Tyvek® brand licensee.
As a brand licensee, customers could use the Tyvek® logo on their product labels, hang tags, packaging, shipping containers, promotional material, and advertisements, or other prominent ways.
To apply for a licensed-use of Tyvek® brand, or understand more about the process of brand licensing, please feel free to contact your local Tyvek® sales representatives, the authorized distributors, or the Global Brand Leader of DuPont™ Tyvek® : Lori Gettelfinger. Phone：615.260.8372，Email: firstname.lastname@example.org
III. Misuse of Tyvek® Brand
DuPont monitors and enforces its rights to the fullest extent of the law. We are vigilant on third party uses of the Tyvek® brand in all media and throughout the world to ensure the consumer public receives authentic goods made with DuPont™ Tyvek® and that our trademark is used properly. We encourage to report any mis-use or infringement of Tyvek® brand, to our brand protection Email address: Stacey.W.Kitch@dupont.com.