Why Does Our “Brand” Matter?
● Forms lasting relationship with our customers far beyond products or services
● Differentiates us through story and personality
● Instills trust and sparks emotion that motivates purchase or ongoing relationship
● Helps connect employees to Tyvek® and where we see our growth path
Products
are made in the factory.
Services
are delivered in the field.
Brands
reverbreate in the heart.
<span class="fontsize44">Looking Back in Order to Look Forward </span>
Selected Moments In Tyvek® Brand History
DuPont™ researcher Jim White creates an innovative new fiber
Commercial production begins under the Tyvek® trademark
Tyvek® extends its popularity in construction to healthcare with sterile packaging
West African Ebola outbreak leads Tyvek® to triple Hazmat suit production
Merger with Dow Chemical expands Tyvek® manufacturing capabilities
Tyvek® again makes additional PPE available to combat COVID-19
Tyvek® embarks on brand reinvigoration
Current Situation (Image Required - If they look aligned with each other, this section will look better)
<span class="fontsize20">Our individual business segments need a shared message to rally our many diverse audiences.</span><br>
<span class="fontsize20">We’re ready to meet the world’s needs, remain strong against in-kind competition, and remind everyone who we are. </span>
<span class="fontsize20">We remain the innovative partner we’ve always been: the standard of excellence across every category we serve.</span>
<span class="fontsize20">We are driven by our customers, and we are far greater than the sum of our parts. </span><br>
For over 50 years, DuPont™ Tyvek® has stood for much more than just amazing products. We’ve made a promise to deliver a lasting vision, powerful connections, and insights and intelligence that have helped propel every one of our customers’ businesses forward. We’ve tackled some of the world’s biggest challenges and remained committed to not sacrificing quality, safety, performance, or comfort—no matter what the application. Now, we promise to keep improving and keep inventing. We will proactively, creatively, and sustainably pioneer the next 50 years and beyond.
When our customers have products, expertise, and a collaboration that strong, they gain the ultimate peace of mind. They give us their problems to solve, their goals to exceed, and their trust to earn.
And we promise we will.
Forward Together
“Good brands reflect the histories of the time and the group of people that made them. They cannot be easily copied. A brand is like an artist’s signature.”