WILMINGTON, Del.., Feb. 20, 2020 – Great Stuff™ has been named the winner of two Hanley Wood 2019 Brand Builder Awards, earning the industry’s highest honors for its exceptional Great Stuff™ Smart Dispenser™ marketing campaigns. The winning entries were selected for executing campaigns that generate sales, motivate buying behavior and inspire customer loyalty by Hanley Wood, the housing industry’s data leader backed by Zonda and Metrostudy, and the industry’s top residential real estate development and new home construction advisors.
“For over 40 years, Great Stuff™ has been a trusted and legacy brand, but what’s unique about the launch of the Smart Dispenser™ is that the innovation is rooted in the customer’s desire to have a better experience with the product,” said Heather Smith, Global Brand & Digital Marketing Leader, DuPont Performance Building Solutions. “The Smart Dispenser™ addresses customer pain points by offering less mess, no drips and 30-day reusability. We knew this innovation was something special, so igniting a digitally focused omni-channel campaign that spoke to and reached our customer was imperative for increased market adoption. Equally important was for the campaign to create a deeper trust and affinity to the Great Stuff™ brand and I’m proud to say, we achieved both. We are truly honored to receive this recognition from Hanley Wood, a prestigious and like-minded partner in the builder community.”
“We are truly honored to receive this recognition from Hanley Wood, a prestigious and like-minded partner in the builder community.”
Heather Smith, Global Brand & Digital Marketing Leader, DuPont Performance Building Solutions
The Brand Builder Awards include seven categories – from advertising campaigns to website design and more – and recognize the most innovative and effective marketing campaigns throughout the residential and commercial design and construction industries.
“We are thrilled to honor Great Stuff™ Smart Dispenser™ as a Platinum and Gold 2019 Brand Builder winner for Best New Product Launch and Best Advertising Campaign,” said Paul Tourbaf, President, Residential Construction Group, Hanley Wood. “Their creative marketing approach combined with the effectiveness of their work, distinguished them as a leader in their category and offered great insight into the innovation within their company. I congratulate the team working on Great Stuff™ for their success.”
These two prestigious Hanley Wood Brand Builder awards add to the growing list of innovative, industry-driven award wins and accolades for Great Stuff™ Smart Dispenser™, including being named a winner of the Aerosol & Dispensing Forum (ADF) Packaging Innovation Awards for 2019 and two R&D 100 Awards for Advancements in Science & Innovation. Over the past eight years DuPont has received 13 R&D 100 Awards and been named as a finalist 17 times.
Entries for the 2019 Brand Builder Awards were reviewed by a jury of experts in all areas of marketing. The jury reviewed entries and rated them based on a pre-determined set of criteria, which were established prior to the call for entries. The criteria may be reviewed online at www.brandbuilderawards.com.
The 2019 Brand Builder Awards judges included: