The DuPont™ Kevlar® Brand
While protecting the Kevlar® brand may not be something you think much about when developing your materials, it is critical to the successful management of this valuable DuPont asset. One way you can play an active role in protecting the Kevlar® brand is through the correct use of the trademark.
Proper, authorized use of this legal asset adds significant value to both your business and your product offerings. Improper use of the trademark, however, lowers the quality and the value of the Kevlar® brand, ultimately causing this respected trademark to be referred to in common, generic terms — very much the same way "Kleenex®" is often used to refer to "tissue" and "Band-Aid®" is frequently used to refer to "bandage."
Protecting the Brand in All Collateral
This section will help you, DuPont, and our customers keep Kevlar® from becoming generic, as well as ensure that all of us continue to reap the benefits this strong brand provides. The guidelines apply to any type of collateral material in which the Kevlar® brand is mentioned — printed brochures, catalogues, packaging, exhibition media, Web sites, Internet pages, or any other materials.
These guidelines are intended solely to provide guidance in the proper use of the DuPont trademarks referenced herein and do not constitute a license, implied or otherwise, to use any DuPont trademark.
Use of the DuPont Oval
Use of the DuPont oval trademark and the DuPont signature is reserved for DuPont. The signature consists of two elements: the tagline (The miracles of science™) attached to the oval. Only DuPont and its wholly owned subsidiaries, when licensed to do so, may use the trademark in connection with goods and services offered globally by our company. In certain cases, there may be exceptions. These exceptions are:
- Businesses controlled by DuPont, such as joint ventures
- Resellers of DuPont products who supply them in their original form and packages
Use of the DuPont™ Kevlar® Logo
Customers and distributors are required to have a written license agreement with DuPont in order to use the Kevlar® logo on their product labels, hang tags, packaging, shipping containers, promotional material, and advertisements.
Trademark Administrator Contact Information
If you are interested in obtaining a license from DuPont to use the Kevlar® logo, please submit a request via a Kevlar® Inquiry or contact the Trademark Administrator in your region.
Kevlar® logo
USA
DuPont Protection Technologies
4417 Lancaster Pike
Wilmington, DE 19805
Tel (302)-999-6147
CANADA
E.I. du Pont Canada Company
DuPont Protection Technologies
P.O. Box 2200
Streetsville Postal Station
Mississauga, Ontario, L5M 2H3
Canada
Tel: (800) 387-2122
E-mail: information@can.dupont.com
EUROPE
DuPont de Nemours International S.A.
DuPont Protection Technologies
P.O. Box 50
CH-1218 Le Grand-Saconnex
Geneva, Switzerland
Tel: ++41-22-717-5111
E-mail: info@dupont.com
ASIA PACIFIC
DuPont China Limited
DuPont Protection Technologies
26/F, Tower 6, The Gateway
9 Canton Road
Tsimshatsui, Kowloon
Hong Kong
Tel: (852) 2734-1912
JAPAN
DuPont-Toray Co., Limited
DuPont Protection Technologies
1-1, Nihonbashi Honcho 1-
Chuo-Ku, Tokyo, 103-0023
Japan
Tel: (81-3) 3245-5056
The DuPont oval, DuPont™, The miracles of science™, and Kevlar® are trademarks or registered trademarks of DuPont or its affiliates.
Kleenex® is a registered trademark of Kimberly-Clark Corporation. Band-Aid® is a registered trademark of Johnson & Johnson.
