Specialty Silicone Materials in DuPont Display Technologies to revolutionize LED lighting technology with new innovative products while increasing brand awareness at GILE 2023
Guangzhou, China, June 9, 2023 – DuPont today announced its participation in the 28th edition of the Guangzhou International Lighting Exhibition (GILE) from 9-12 June 2023 at the China Import and Export Fair Complex. This year, Specialty Silicone Materials in DuPont Display Technologies will showcase its latest and most innovative products, as well as premier an exciting new brand video to increase awareness of its Chinese brand name, Duroptix®.
Specialty Silicone Materials in DuPont Display Technologies are excited to showcase its latest advancements in LED lighting technology. Its team of experts has been working hard to improve the performance and durability of LEDs with solutions that overcome high heat and light environments, protect against stress, and transmit more light at every level.
The new products include a silicone encapsulant for higher power packages with good processibility of phosphor sedimentation, white reflective materials with improved reliability for auto headlamps, and thermal conductive die attach for high power packages. The ultimate goal is to provide more light with a lower total cost of ownership for the LED lighting market.
Furthermore, DuPont is excited to launch its brand video to increase awareness of its Chinese brand name of Duroptix®. The brand video will highlight the meaning behind the brand name and the company's commitment to innovation in the lighting industry. Building brand recognition and loyalty among Chinese-speaking audiences is a key objective for the company. By naming Duroptix® as “杜乐新®” in Chinese, the purpose is to give the brand a profound meaning: 杜 comes from the pronunciation of “Duro” in “Duroptix®”, which implies “Durable”; 乐 means happiness and 新means innovation, reflecting DuPont’s commitment to providing advanced display products that bring both happiness and the benefits of innovation to our users.
Chul-Kyoon Kim, global sales leader of Specialty Silicone Materials, expressed his passion and belief that the new product announcements will enable more growth opportunities for the company in the lighting industry. "We are thrilled to showcase our latest innovations and launch our brand video at GILE 2023," he said. "Our team has been relentlessly focused on innovation to meet the demands of the rapidly evolving lighting industry, and we believe our new products and brand video will generate excitement and encourage attendees to learn more about our offerings."
The company looks forward to networking and building relationships with potential partners and customers at GILE 2023. Attendees are invited to visit the booth and learn more about the latest innovations in LED lighting technology and the company's commitment to building a lasting and enthusiastic brand presence in China.
About DuPont Electronics & Industrial
DuPont Electronics & Industrial is a global supplier of new technologies and performance materials serving the semiconductor, circuit board, display, digital and flexographic printing, healthcare, aerospace, industrial and transportation industries. From advanced technology centers worldwide, teams of talented research scientists and application experts work closely with customers, providing solutions, products and technical service to enable next-generation technologies.
DuPont (NYSE: DD) is a global innovation leader with technology-based materials and solutions that help transform industries and everyday life. Our employees apply diverse science and expertise to help customers advance their best ideas and deliver essential innovations in key markets including electronics, transportation, construction, water, healthcare and worker safety. More information about the company, its businesses and solutions can be found at www.dupont.com. Investors can access information included on the Investor Relations section of the website at investors.dupont.com.
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For further information, contact:
Greater China Regional Communications Leader
DuPont Electronics & Industrial
+189 1760 6386