DuPont Water Solutions Streamlining and Rebranding Ion Exchange Product Portfolio

Delivering the Best-Fit Resins for Customers’ Diverse Filtration and Separation Challenges 

To better serve customer needs for filtration and separation, DuPont Water Solutions will be streamlining and rebranding its ion exchange resin portfolio. By offering fewer products with greater brand clarity, the company will be better able to serve customers through increased operational productivity, unlocked plant capacity, improved supply position for raw materials and continued focus on innovation.

The recent split of DowDuPont presented an opportunity for the company to streamline and rebrand a portfolio of ion exchange products that had become too complex following several decades of innovation and acquisitions.

The new Amber series of resins and TapTec™ ion exchange resin product families — with industry classics and new innovations — are more clearly aligned to the current filtration and separation needs of the industries DuPont serves. The new portfolio allows DuPont the opportunity to increase the clarity of its branding, including the removal of Dow trademarks for legal requirements.

“We are committed to helping our customers transition to a new portfolio of the best-fit resins needed to produce, purify and extract some of the most commercially important products in the world,” said HP Nanda, Global Vice President and General Manager, DuPont Water Solutions. “DuPont will continue to deliver one of the broadest and most diverse ion exchange resin portfolios in the industry to help our customers meet the most challenging separation and purification needs of numerous industries.”

Through this process, some products will be rebranded; others will be replaced with products of performance and value equivalency. Some products — no longer a best fit for market applications — will be discontinued at the end of the year.  

DuPont will be notifying all customers who have purchased impacted products. On Nov. 1, DuPont will launch its new portfolio of Ion Exchange Resins available for order, along with a robust product replacement tool. The company will take orders for discontinued products until Dec. 30, 2019, and will stop deliveries of obsoleted grades at the end of June 2020.

Ion exchange is used in water treatment, including water softening, industrial demineralization, condensate polishing, ultrapure water production, and wastewater treatment. It has special utility in chemical synthesis, manufacturing, food processing, mining, power generation, agriculture and a variety of other applications and industries.

DuPont’s full portfolio of water purification and separation technologies includes ultrafiltration, reverse osmosis, ion exchange resins, nanofiltration, and electrodeionization.

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